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• Shekhar Agarwal are behind Surya Food & Agro Ltd. that was launched in 1994 under the umbrella brand Priyagold.
• With a marketshare of 8 per cent in the Rs 4,000-crore biscuit industry (according to ORG figures), Priya Gold will take long to catch up with Parle, which has 43 per cent marketshare and Britannia with 32 per cent in volume terms.
• To Clarify Your Brand Identity. One of the primary reasons to use a tagline with your logo is to spell out your brand identity. If your logo alone doesn't effectively convey what your business does or its core values, a tagline can help fill in the gaps.