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• The acquisition of the Campa brand was part of Reliance's strategy to scale up the FMCG business and give it a dedicated focus with its own private labels as well as through acquisition of once popular and regional brands.
• The "great Indian taste" was significantly different from the other three, which is not a bad attribute. Especially when the other three tasted identical in comparison. The taste of Campa Cola was somewhat closer to a cola ice popsicle than a soft drink.
• Campa Cola was a drink created by the Pure Drinks Group in the 1970s. During the 1980s, Campa Orange and Rush were the two main orange soft drinks in India, with large bottling plants in Mumbai (Worli) and Delhi.