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• Available in three different variants and pack sizes, this soap has a TFM content of 70%.
• Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer.
• The catchy jingle "Washing powder Nirma, dhudh ki Safadi Nirma se aayi " became popular and helped to create brand recognition and recall. Availability: Nirma was widely available across India, making it easy for housewives to find and purchase the product