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• The functional difference between deodorant and Perfume: Unlike deodorant, perfumes are applied directly to the skin. While deodorant absorbs moisture from your skin and reduces bacteria growth, perfume ingredients mainly contribute to a pleasing fragrance
• ITC Engage, India's fragrance brand, has launched its latest campaign, 'Engage Suddenly,' for Engage pocket perfumes. The new campaign celebrates these magical, spontaneous moments of playful chemistry amongst Gen Z and the need to always be ready to Engag
• A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It's a specific benefit that makes your business stand out when compared to other businesses in your market.