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• The "great Indian taste" was significantly different from the other three, which is not a bad attribute. Especially when the other three tasted identical in comparison. The taste of Campa Cola was somewhat closer to a cola ice popsicle than a soft drink.
• While cola brands guard their own secret formula's with their lives, using generic terms such as 'artificial and natural flavours', cola generally, is a carbonated beverage which consists of these key ingredients; kola nut, citrus oils, vanilla and cinnamo
• virtually dominated the entire Indian soft drink industry for about 15 years, and then started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism.