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• Its components are very durable, allowing for a blade that will maintain its smoothness on the sides and sharpness on the edges. Platinum is known for its lustrous appearance.
• Sometimes a coating is used to make the blade harder so it will last longer before becoming dull. Platinum coating is one of the most common blade coatings. It's designed to keep the blade sharp without causing imperfections.
• Gillette Platinum blades are produced in St. Petersburg, Russia and are well known to provide a smooth and comfortable shave. They have excellent longevity and smoothness due to the Platinum coating.